Geopolitical upheaval, economic uncertainty, and climate anxiety increase the complexity of forecasting what tomorrow will bring. While the essence of strategy, making the best choices possible in the face of ambiguity and acting on these remains, the reality for most is more difficult than ever. To survive, organisations must learn and create enhanced capability. The demands to adapt require everyone in the organisation to understand, integrate, and action strategic initiatives expeditiously. And while reaching for a competitive position requires careful analysis and commitment of resources, achieving it is a social, political, and cultural endeavour where your people are the centre of your strategy.