The future is constantly unfolding and being created, making it impossible to know what tomorrow will bring. The essence of strategy is to make the best choices possible in the face of this ambiguity and act on these, learning and building capability along the way. Strategy also demands adaptation that is understood, integrated, and actioned across the organisation. And while reaching for a competitive position requires careful analysis and commitment of resources, achieving it is a social, political, and cultural endeavour. That’s why we centre our strategy work on the heart of your organisation – your people.